Why is personalized marketing so important today? Because people today have a plethora of choices and see over 35,000 advertisements every day. Their attention spans are shorter, leading them to automatically ignore ads they’re looking for. Marketers need to shift from mass marketing to “me marketing” to stay ahead of the competition in both brand […]

This book aims to help readers recognize the data that exists all around them—what can be collected as data, and how the data they already have can be further utilized. Once readers develop a solid understanding of data, concepts like data-driven marketing and personalized marketing will no longer feel difficult or out of reach. Ultimately, […]

100 Marketing Case Studies: Easy to Understand, Simple to Apply
Just adapt them to your business, and you can multiply your sales many times over.

The latest book from Natthapon Muangtham,
owner of the popular page “Marketing Every Day.”

This book reveals a variety of marketing strategies and techniques used by world-renowned and leading national brands—strategies that have been carefully analyzed, planned, and implemented to truly boost sales.

Some of these cases require almost no marketing budget, yet the results are more than worth it—delivering sales, brand image, big data, and media exposure all at once.

Moreover, the author explains marketing theories in simple, friendly language with summaries at the end of each chapter.

No matter who you are or your marketing background, this book is easy to understand and can definitely be applied to your business.

When marketing is targeted, simple, and clear, no matter how fierce the competition,
the chance to increase your sales is well within reach.