Data Thinking

This book aims to help readers recognize the data that exists all around them—what can be collected as data, and how the data they already have can be further utilized. Once readers develop a solid understanding of data, concepts like data-driven marketing and personalized marketing will no longer feel difficult or out of reach. Ultimately, data is about mindset, not technology. Even if you cannot code, it does not mean you cannot understand and make use of data.

All Rights Available