PERSONALIZED MARKETING

Why is personalized marketing so important today? Because people today have a plethora of choices and see over 35,000 advertisements every day. Their attention spans are shorter, leading them to automatically ignore ads they’re looking for. Marketers need to shift from mass marketing to “me marketing” to stay ahead of the competition in both brand recognition and sales. This book includes the most liked personalized marketing case studies from the “Marketing One Day at a Time” Facebook page, as well as new cases published for the first time.

The key to effective marketing that resonates with customers, yields positive results, and generates profits, is understanding your competitors who are just a Facebook feed away.

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