Buy A Brain

   In the moments of everyday purchasing goods, you may never realize that what seems like a fleeting decision is actually the result of complex processes within your own brain.
Dr. Uten Boonarana’s book, BUY BY BRAIN, will take you into the intricate world of modern marketing, which is interconnected with the workings of our brains. The content is supported by laboratory research using tools such as fMRI, EEG, fNRI, and Eye Tracking – a world of knowledge known as Neuromarketing. 

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